Wednesday, February 9, 2011
Free? Freeeeeeeeeeeeee you say?
Today & tomorrow, McDonald’s restaurants will be giving away free buttermilk biscuit “sandwiches” during breakfast hours. The offer is limited to one sandwich per customer with a choice of sausage, egg and cheese; bacon, egg and cheese; or sausage only.
At 510 calories for the sausage, egg and cheese biscuit sandwich—more than a cheeseburger (300 calories) and slightly less than both the Big Mac and KFC’s double down (540 calories)—free may be the only way McDonald’s will be able to get people to try these new breakfast items, which a press release touts as an “historic milestone.” The strategy is well known to any good crack dealer: give people a free taste and soon they’ll be back.
Oh & FYI, it's delicious.
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